What is Ashley Studio?
Ashley studio is a design and innovation studio. But private equity firms keep coming to us for results.
When a based private equity firm decided to make a significant investment in the market, the chain was readying themselves for a period of steady but responsible growth. They were passionate about their brand and wanted to keep the special culture alive as they expanded. So they came to Ashley Studio for results. They wanted to know, with some certainty, that the unique brand experience people enjoyed at New Seasons here in the Northwest could and would translate (and ultimately resonate) with all these new neighborhoods they were going into, without compromising any of the values that had made them so beloved in the first place.
We were able to capture the essence of the new brand, and codify their values, so they could begin to scale—efficiently, cohesively, successfully— with 100% brand fidelity.
That accomplished, we were asked to tackle the strategy around the private label products. While the products were doing well with other products on the shelf it was missing positioning work. New seasons needed a strategy and approach to an updated design.